QUIST Executive Coaches

QUIST Executive Coaches

A reset for the executive who is alone at the top

As an executive, sometimes you find you need a reset: to think about how to move forward, whether you want or need to stay where you are, or should change course entirely. Should you move to another company? Or to a completely different sector? Should you continue along the same path, but with newfound inspiration? Or should you redefine your ambitions and push into a new direction?
These decisions present you with certain dilemmas, and you’re looking for an impartial sparring partner to help you sort through them. An independent coach who can help you figure things out and suggest the possible solutions. Someone who quickly gets to the heart of the matter and dares to tell you the truth. But who can do all that?

For more than two decades, we’ve been guiding executives from the Dutch business community through transitions in their careers. We’re specialised in coaching:


Even after working at one company for more than 25 years, you can suddenly be told that the company thinks it is better to part ways. Or perhaps you’ve decided not to continue within the company yourself. In either case, it’s not easy to determine what you want, what fits you best, and which options are available.

An experienced coach can play a crucial role in that process, by helping to shape your thought- and decision-making process, by suggesting ideas and inspiration, and by offering a relevant network. Since we began coaching, we have helped many directors, managers and professionals from every sector of the business community to find their way into a suitable new work situation.

We usually work at the request of the company that the individual is leaving, as businesses bear their responsibility to care for a man or woman who has served the company at a high level for many years.

More information about Career Switch Coaching

Senior Executives facing obstacles in their work and career: Executive Coaching

As an executive, administrator, partner or key manager, you are largely on your own. You or those around you may have doubts about your performance. That doubt can lead to you experiencing less satisfaction in your work, and reduced effectiveness.

Or maybe you’ve landed at a new level of the organisation, where different unwritten rules apply and different behaviour is expected. Non-compliance with these informal standards can create frictious, and eventually conflicts over the long term.

Your employer has invested quite a bit in your development, and wants you to function optimally. And you want to function optimally too!
In cases like these, an expert’s listening ear can offer support. Executive Coaching offers even more than that: a focused process to bring clarity to these existential and practical questions. An inspiring professional sounding board will help you develop a guideline for setting a new course with renewed self-confidence.

More information about Executive Coaching

Partners of attorneys, accountants or management consultants: perspective for partners:

Partners of professional firms are not employees – they are co-owners. That might be an important distinction in labour law, but not when it comes to emotions. After 20 years in the profession, you have reached the top of your field. Now it’s time to set new goals, or to listen to your inner voice. Perhaps it’s also time to try something different.

More information about Perspective for Partners

Female executives at the top, or on their way there: coaching women leaders:

After around 15 or 20 years, everyone at a senior executive level will start to hit obstacles. But women often face an extra issue: when women hit obstacles, some will begin to doubt themselves or even give up. This is not only tragic for themselves, but also for society as a whole. Ambition should be fulfilled, and the enormous potential presented by women in the Netherlands must be utilised.

More information about Coaching Women Leaders

Jan Quist
“…the coaching has been mind-opening and mind-blowing; I’ll approach my next challenge with an extra set of insights and tools…”

was VP Marketing Danone, now GM Pepsico
“…QUIST helped me rediscover my true motivations and to set out in an entirely new direction…”

Director of Private Banking at ABN AMRO, now Mayor of Zwijndrecht
“…QUIST’s coaching stimulated me to leave my comfort zone and to present myself at a new, more visible level…”

was Director of Compliance Rabobank, now President of the Board of Directors CAK
“…thanks to QUIST, I’ve found the courage to take the step towards the world of sustainable energy…”

was CFO NSI, now CFO Sunrock
“…after 25 years at ING and NN, I didn’t have a very good view of the outside world; QUIST’s coaching has expanded my horizons…”

was MD NN Group Belgium, now CEO Monuta
“…I needed a fresh perspective after years in corporate life. Now I’m once again connected with my intrinsic motivations…”

was CMO Friesland Campina, now CEO Fitchannel

Seasoned coaches

Coaching comes with certain obligations. It demands effort. Daring to be vulnerable. Commitment to achieve your goal. QUIST works with seasoned coaches (our Inner Circle), who all have experience working at the top of large organisations. They’re accustomed to bearing responsibility – in their earlier executive roles, and now as board members and commissioners. They are coaches who know what you need to return to yourself.

It’s absolutely normal to change course two or three times during your career

Helping talented, proven competent people to find their proper place in the job market – that ambition has driven us for more than 20 years.
But it doesn’t happen by itself: it is extremely unusual for a person’s career to run in a straight line within a single branch. It’s much more common for a person to change course two or three times over the course of a 30-40 year career. These course changes are sometimes unwanted, and sometimes they announce themselves in the form of dissatisfaction, doubt or concerns.

It is vital that one takes these concerns seriously, as they won’t go away on their own. You face an important transition, that you should grasp by the head carefully and with inspiration. One crucial step is to acknowledge how important these concerns are. You may be on the verge of a major transition.

Understanding careers in and to the top

All of our coaching is based on a thorough understanding of careers at the top. We know that careers do not run in a straight line, but when you’re in the middle of it you often don’t appreciate that a change in course can lead to new horizons. Obstacles and setbacks are not put into perspective.

At QUIST, we advocate an alert, resilient attitude to roadblocks. Seize the opportunity to use the transition as a source of enrichment.

Whatever you need from us: QUIST Executive Coaches is at your side with the greatest possible expertise, dedication and integrity.

Would you like to know more? We would be happy to get better acquainted in an introductory conversation. Call Saskia Hooft at: 020 218 44 66 to make an appointment.

Jan Quist | director and founder